1. •The most important keywords should be located on the title of every web page of your site.
2. •Keywords in the URL; for example: http://www.yourdomain.it/keyword.html or http://www.yourdomain.com/page/keyword.html
3. •Density of the keyword in document text.

1. •It is important that the anchor text of the inbound link to your site describes your business through the use of keywords.
2. •Where do your inbound links and internal links originate from, and what are their relevance.
3. •The number of back-links increasing your site traffic and reputation.
4. •The amount of links on one page should not be more the 100.

1. •This area is used to describe your web site. Here you should place your page description, keywords, foreign language type, etc.
2. •Poor coded and designed sites are not liked by search engines, causing them to waste time and affecting the structure of their algorithm.

1. •This is the most important of all the points listed. On the Internet, "Content is King."
2. •Pictures and usability of a site all have become more and more important, but if you are not saying anything, your customer has no reason to visit your site. Sites with good strong content will rank well within the important keywords.
3. •Fresh content is good: Add at least five pages of fresh content to your web site every week.

1. •JavaScript is good. Flash is bad. Too many images is also not good.
2. •Redesign your web site every six months.

1. •Site-maps will help search engines understand the internal link structure of your site.
2. •You can have several different site-maps.
3. •Create an interactive 404 error page.
4. •Dynamic web pages with long url strings should be written shorter, as .html, etc.
5. •301 is better than 302.